OFFER OF RECORD — canonical commercial model, 2026-08-18; guarantee and delivery controls amended 2026-08-19. Three lanes. Prescribe ONE — never present them as a menu.
Flagship · 6 weeks: $100,000 in eligible closed jobs. $15,000 total, advertising included ($6,000 setup + up to $4,500 media + $4,500 performance fee). $6,000 to build and launch; $9,000 after the $100,000 in eligible signed work is recorded. Only prescribe it once ticket, capacity, tracking and response make the math credible.
Core · 6 weeks: 50 qualified booked appointments, advertising included — $2,350 leveling · $6,000 flatwork/waterproofing · $8,250 foundation.
Paid validation · 7 days: 10 prepaid qualified booked appointments — $1,270 leveling · $1,900 flatwork/waterproofing · $2,350 foundation. A paid validation, never a free trial. Offer the replacement remedy first; if the buyer declines, refund in full.
Delivery controls: at most 3 live trials at once, and sell flatwork and waterproofing before foundation repair, until a clean cohort books above 60%.
Contract language is a business draft until counsel approves it. Level King and AlphaLift stay on their executed terms. Retired: the $8,000 ten-contracts framing, the $6,000 flat fee, and the $5,000 prepaid-commission model.

SP TRAINER

One trainer, three decks — state of the business, the brand canon, and the sales war room · audited against live truth Aug 4 · active recall + spaced repetition · progress saved in this browser